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Tuesday, July 06, 2004

Cooking and Photography

What does cooking have to do with Photography? At first thought you'd think there is not much. How about explaining the most important concept of photography using an analogy with cooking!

In any hot dish, you put the pan on the stove or in the oven, set the temperatue and heat it for some period. At the end of it, you may get the food that is cooked right and ready to eat. Or ... if you are not so good in your judgement or not that experienced, you will end up with food that is half cooked and raw or overcooked and burned.

The most important concept in photography is getting the right exposure in your picture. Exposure is basically the amount of light that you are allowing to reach your film. Getting the exposure right is very much like cooking. You allow too much of light and most of the picture will be overexposed just like food will be burned with too much of heat. On the other hand if you don't allow enough light, your picture will be underexposed just like not applying enough heat to your dish will leave it half cooked.

Now I am not a cook, but I can tell you there are so many ways to burn your food :-)
  • Set the temperature to higher then necessary
  • Leave the pan on the stove for long time
  • It also depends on what is that you are cooking, rice will burn faster then a lot of other foods
Any of these setting would result in more total heat applied to the food then necessary.

In Photography, there are analogous settings that if not set right, would result in an over exposed image.
  1. Aperture : The size of the hole that opens up in your camera's main lens, that will allow the light to be exposed on the film. Just like the temperature knob on the stove would allow more or less heat, the aperture setting would let more or less light come in. If you leave it fully open you may over expose your film.
  2. Shutter Speed : The amount of time you leave the shutter open to let the light be exposed on your film. If you leave the shutter open for time longer then necessary, it will overexpose your film, just like leaving the food on stove for long will burn it.
  3. Film Speed : The sensitivity of the film that you are using. More sensitive film capture more light in less time compared to a less sensitive film. This is similar to using a very thin Pan that passes most of the heat to the food. It may burn your food if you are not careful.
The same things are applicable in a digital camera, except that the light will be exposed on a CCD (an electronic component that mimics the film).

Check this picture, a birthday cake, overexposed.



Now oevrexposure in the above picture may not look that obvious to newbies. But when you see the same picture in negative, you will see a burned cake ;-) !



If I can use "burned" to mean "overexposed", in the above picture, you can see that major part of top of the cake looks completely burned, you can not see any details of the surface. The sides of the cake although do show detailed texture as it is properly exposed.

[ When u look at the image in negative, it becomes so intuitive to think of overexposing an image as burning it, isn't it ? :-) ]

So start thining like a cook. Be careful not to burn your pictures! And with a good Digital Camera, you have plenty of help at hand. Let's see what I mean by that.

Cooking with a "Smart Stove"
That's right, a digital camera is like a "Smart Stove"! Imagine a stove that would not let you burn your food! Once you place your pn on the stove, it somehow figures out how much of total heat will be needed to cook it. Then it let's you select one of the two items, temperature or time.
  • You want your food to be ready in 5 minutes, and stove will automatically set the temperature for you.
  • You just turn the knob to some temperature and the stove will automatically turn off once the food is ready.
In either case, you decide one value and the stove decides the other. Now instead of rice if you put spaghetty, it may decide for a different total heat and accordingly decide different time or temperature for you. But basic idea remains the same.
So how does digital camera help in "cooking pictures without burning" ? Here is how ...

Metering
Metering is the technique used by your camera to come up with the right amount of light to allow. The camera analyzes the content of the scene (various colors and their brightness etc) and then comes up with an Exposure Value - a value that indicates total amount of light that is required for proper exposure.

Aperture Priority Mode
In this mode you select the aperture and the camera selects the shutter speed such that total light allowed is equal to the exposure value. Typically this mode is indicated in your camera's settings with a "Av" for "Aperture Value".

Shutter Priority Mode
In this mode you select the shutter speed and the camera selects the aperture such that total light allowed is equal to the exposure value. Typically this mode is indicated in your camera's settings with a "Tv" for "Time Value".

Below is a picture of the Canon G5's Control dial, showing "Av" and "Tv" modes.




Hmm... I'm wondering if there were really a product like "Smart Stove!", it'd definately save a lot of meals from buring.

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26 Comments:

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12/21/2006 04:25:00 AM  
Blogger princesssaf said...

great analogy: cooking and photography. u're really creative!

11/06/2007 05:16:00 PM  
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7/22/2009 02:52:00 AM  
Anonymous Anonymous said...

小吃餐車加盟連鎖「一條龍的創業模式」複製成功開店

經驗
更新日期:2009/08/25 17:19

(中央社訊息服務20090825 16:19:17)大環境不景氣,工作難找,有不少人就想乾脆自己創業當老闆。為

強化國內創業能量,五路財神開店總部於8月20

日-9月20日舉辦「2009夢幻小餐車創業成果

展」歡迎蒞臨參觀。針對國內一窩蜂創業加盟潮,餐車

達人陳滌五總監提醒創業者,加盟不失為一條創業捷徑

,但若選擇加盟,品牌知名度、產品獨特性及是否擁有

差異化優勢就顯得格外重要。
近年來以成本低的小吃餐車最受創業者青睞。沒經驗的失業族 大部份都選擇餐車擺攤,最多人都想在創

業市場闖出一片天。在台中成立的五路財神開店總部,小吃餐車用品牌方式來營運,總經理陳滌五用自己

的經驗來現身說法。以國人創業首選的小吃餐車來說,如何在同質性高的市場中殺出重圍?雖然是路邊攤

小餐車,營運上的重要撇步是關鍵;在企業經營戰略中,唯有領先核心競爭,保持差異化優勢才是生存之

道。
陳總分享成功關鍵,「五路財神餐車與其他路邊攤最大的差異化,在於餐車外觀亮眼與眾不同的加分效果

,及秉持結合好的小吃產品用品牌方式來經營的理念」。總部成立初期因觀察到傳統路邊攤想要爭得一席

之地,大多考量商品創新的迷思,卻忽略創業者經營能否持久性的問題。所以五路財神餐車將傳統小吃商

品,用創新工法為策略,顛覆傳統路邊攤的概念,長期下來在台灣建立起最多元品牌的餐車王國。
很多創業者最憂心沒經驗,業界首創從餐車打造、生財器具、原物料配方、技術教學、促銷廣告、開幕指

導,「一條龍的創業輔導」模式,使得五路財神餐車品牌特色更為彰顯。陳總說,不景氣下小吃餐車經營是加倍艱辛,建議創業者不但要瞭解

小吃經營的核心價值,凸顯產品獨特性及差異化之外還要定期和你商圈的客人互動,「好餐車、好商品、

好客人」,三個好,如此才有可能成為「不敗的小吃攤」。
|加盟創業|滷味加盟|

|餐車|安親班|廚具

||開店|新民管樂|哈比|Eric

8/26/2009 08:36:00 PM  

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